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New PPL Plaza owner hires Altitude Marketing to lead rebranding efforts

Grand Plaza Allentown
June 24, 2019

Originally published at wfmz.com.

The company which bought PPL Plaza in April has hired a Lehigh Valley-based marketing and communications agency to lead its rebranding efforts.

Somera Road, Inc., a New York-based commercial real estate firm, hired Altitude Marketing to lead the rebranding efforts at PPL Plaza.

The building has a grand plaza courtyard which will be renovated and will host community events., a Somera Road press release said.

“We are embarking on an exciting, full-scale transformation for this building and it is critical to our strategy that we partner with experts who have local insight and expertise from a rebranding and marketing standpoint,” said Ian Ross, Managing Principal, Somera Road.

“With investments all over the United States, Somera Road is always seeking out local partners to advise on a deeper level. We’re confident that our partners in Allentown will offer invaluable support as we reenergize PPL Plaza.”

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