New PPL Plaza owner hires Altitude Marketing to lead rebranding effortsNext article
June 24, 2019
Originally published at wfmz.com.
The company which bought PPL Plaza in April has hired a Lehigh Valley-based marketing and communications agency to lead its rebranding efforts.
Somera Road, Inc., a New York-based commercial real estate firm, hired Altitude Marketing to lead the rebranding efforts at PPL Plaza.
The building has a grand plaza courtyard which will be renovated and will host community events., a Somera Road press release said.
“We are embarking on an exciting, full-scale transformation for this building and it is critical to our strategy that we partner with experts who have local insight and expertise from a rebranding and marketing standpoint,” said Ian Ross, Managing Principal, Somera Road.
“With investments all over the United States, Somera Road is always seeking out local partners to advise on a deeper level. We’re confident that our partners in Allentown will offer invaluable support as we reenergize PPL Plaza.”